In the business world, changes can come from myriad directions—in our small businesses, we may need to make adjustments because of a change in our schedule, shifts in our families, or even natural disasters can affect how we do business. One of the realities that we have to adjust to is when those changes to our business or industry come from the consumers. Our customers and clients can be strong forces in pushing us to do business differently. These are those consumer-driven changes that I wanted to write about. There are many factors that influence a market—even a small market … Continue reading →