In addition to finding ways to improve the lives of your customers and clients, one great business tactic is to look for, and find a void—and then step in to fill it. This is also known as “filling a niche” or “creating a market”—where are there gaps, holes, and needs? And what can you and your business do to fill them? I know that it is easy to start to think that everything has been done; every base has been covered, but that isn’t necessarily the case. Look around your industry or the market in which you conduct business and … Continue reading →