Do Customers Know What is Expected?
We spend a great deal of time in our home businesses trying to predict and assess what our clients and customers need or want from us. We may even attempt to morph or change our business to meet those anticipated needs. But one place some small businesses stumble in that we are not communicating well with our customers and clients about what we need from them. Do your customers actually know what is expected from them and what their role is in the whole negotiation/sales/business relationship deal? Setting clear expectations in regards to order forms and process, deadlines, payment policies, … Continue reading