Part of my work history and background includes a couple decades working in nonprofit fund development, management and public relations. During that time I did a fair amount of grant writing and writing to solicit donations and contributions, and one of the lessons I learned over and over again was that people really are impressed, and they really DO respond to statistics and numbers. Percentages, statistics, numbers, and factual comparisons really do have a place in your promotional materials and business literature. People want to know how many satisfied customers there are, or how many people prefer this brand to … Continue reading →