If you are new to business and marketing—or just trying to learn more about the hows and whys of understanding your market or industry—it might help you to understand market demographics by paying attention to what I call the “Big Three”: age, gender, and salary. I have written before about ways to figure out your target audience and potential market for your product or service, but I have made an assumption that we all know and understand what market demographics actually are. Demographics can actually get rather complicated and can be as detailed and intricate as you want to make … Continue reading →