Trying to figure out the best approach to promoting your home business can be a bit of a challenge—after all, there are so many factors to consider. Do you go for the cheapest, the broadest outreach, or do you try to target your marketing to the appropriate prospects? Do you go the old fashioned route with direct mail or do you put more of your eggs into digital marketing? Digital marketing refers to marketing on line—your web site, e-newsletters, e-mail promotions, and internet advertising. Direct mail, of course, refers to paper pieces that you mail directly to the prospects home … Continue reading →