The Story Behind T.M.X. Elmo

Did you know that when T.M.X. Elmo was unveiled on ABC’s “Good Morning America,” three months ago only about 50 people in the world had seen it? It was just part of the toy’s creators master plan. For nearly two years before it became one of this year’s hottest holiday sellers T.M.X. Elmo was shrouded in so much secrecy not even the sales force at manufacturer Fisher-Price Inc. knew exactly what they were selling before the toy debuted on national television in mid-September. But, now that Elmo is flying off shelves, his creator’s are singing like canaries. Recently, members of … Continue reading