First of all, it might help to understand the difference between a testimonial and an endorsement letter. Testimonials are generally brief—one or two sentences that you can use on your web site or in your marketing materials. An endorsement letter is more like a reference letter for your business—it can either be focused on your products or services, or on your business as an entity. While endorsement letters are not as readily useable as snippets of testimonials, they do have their place and purpose. Endorsement letters can be helpful if you work in an industry where you put together proposals … Continue reading →