Tag Archives: expansion

Expanding Your Market? Is it a Good “Fit”?

Recently I was working with a client who wanted to expand their existing market and reach out to what they saw as “compatible” markets. Other fields and areas of interest that they thought would be in the same “general interest area” as their existing market base. One of the things we needed to examine and consider was whether or not those new individuals were really a good and compatible fit with the existing ones? It may seem like a no-brainer—you might be thinking if our customers all like X, and there are other people over there who like Y and … Continue reading →

Expand Your Horizons

Perhaps I started thinking about writing about expanding our horizons as another way of talking about that worn-out cliché, “think outside the box”—but I think it is more than that when it comes to our home businesses—we need to make sure we continue to stretch ourselves, and stretch our marketing and networking nets far and wide, in order to keep our businesses growing and thriving. It isn’t just about finding new ideas or trying to problem-solve in creative ways, but we have to actually stretch ourselves and our businesses in order to continue to attract new clients, customers and prospects. … Continue reading →