Hallelujah! Consumers everywhere can rejoice that marketers are becoming more hesitant to trot out the ‘one size fits all’ campaigns thanks to a recent report “U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior.” The market research publisher Packaged Facts and looked at trends and consumer behavior in six different regions in the United States. It summed up what many consumers already knew: having a great ad campaign is not enough because consumers want their regional and personal preferences addressed. What does that mean for those of us interested in fitness? Well, hopefully it means a reduction in ad campaigns from … Continue reading →