Tag Archives: flattery

The Thorny Problem of Compliments

Compliments can be tricky – tricky to give and to receive. The Bible warns us against people who flatter others ‘for the sake of gaining an advantage’ Jude 16. We are told in Proverbs 26:28 ‘a lying tongue hates those it crushes and a flattering mouth works ruin.’ So if we plan on complimenting someone, our words must not be insincere flattery but must be heartfelt. In Proverbs 28:23 we learn ‘He who rebukes a man will afterward find more favor than he who flatters with the tongue.’ That is because flattery often has a false ring to it. Proverbs … Continue reading →

Sometimes, Flattery Works

One technique that does sometimes work when trying to attract and appeal to customers and prospects is to use a little flattery. I’m not talking about overwhelming or over-the-top flattery here, but there is language and an approach you can use that can inject a little flattery into your sales and promotional approach… Flattery is not terribly complicated and you have probably responded to flattery in marketing and sales without even realizing it. Marketing that takes the “You are a discerning shopper with high standards and you know what is best for your family” is taking the flattery approach. What … Continue reading →