When People Ask for Information, Be Sure to Follow Up
One of the areas that many small businesses fall down on is follow-up. When prospects or customers call or e-mail for information, we might get the packet or the info sent out to them, but then we neglect to follow up to see if we can finish or propel the deal. It will likely take some effort on our part to get them from a prospective customer, to an actual, paying customer. It can take some record-keeping and time management to make sure that we don’t lose people in the information-seeking process. Consider setting up a system to deal with … Continue reading