Bzz and You! (Part 2)

For my last blog, we talked about BzzAgent and WOM (word of mouth marketing). WOM works in your own business as well! What can you do to create a “Bzzzzzzz”? There are so many things you can do from giving out samples, to letting your customers “play” to creating your own “Bzz” program! Here are some examples of what I do: For Power Pops, I give out free samples! However, sometimes you have to be careful. One lollipop does not show the full effect of what Power Pops can do. In fact, for many people, it may take a week … Continue reading

Bzz!

OK, you asked, or you are least thinking about asking! What is Bzz Agent and how can you play? Bzz Agent focuses on WOM: word of mouth marketing. Word of mouth marketing is nothing new, and we can all learn from it! In fact, they have their own association called WOMMA. What Bzz did is take the idea of WOM and start a business where a company can give them products, they give the product to their agents, and the agents get points for talking about the products to others. I have to admit though, I wonder how many people … Continue reading