There is a New Gerber Baby

Parents have likely seen the adorable face of the Gerber Baby many times! Few know the history behind that drawing. Gerber stated that in 1928, the company held a contest to find a face to represent a baby food advertising campaign.  Artist Dorothy Hope Smith entered her simple charcoal sketch of a “tousle-haired, bright-eyed cherub of a baby with endearing pursed lips.” In her entry, Smith noted that she would finish the sketch if she won. Her drawing was chosen as the winner, and the judges insisted it remain as a sketch. The illustration became so popular that Gerber adopted … Continue reading