There are various ways of going about pricing—you can go with a bargain rate to try to attract buyers who are looking to save money, or you could consider offering a high quality product or service and charging accordingly. The general rule for charging a high price, however, is that you need to be able to justify the pricing. Pricing and the market can be interesting—people are willing to pay higher prices for all sorts of reasons. They will pay more for a popular brand, or for prestige, and they are also generally willing to pay more for a higher … Continue reading →