Gift card use has increased dramatically the last couple of holiday seasons and this year looks to be the same. These cards can be great for both consumer and retailer, as they provide a more decorative way to give cash as a gift at the same time ensuring a selected retailer gets your commerce. But, are they all really as great as they seem? Not according to Consumer Reports, who ran a full page ad in the New York Times warning shoppers of the potential waste of unused, lost or expired gift cards. Even so, these cards still seem to … Continue reading →