The Power of the Press Release: How to Unleash It in Six Easy Steps

Once you understand the potential of a press release, it helps to know the best way to unleash its power. I like to use the following six steps. Step 1: Pinpoint Your News Item If you can’t do this, don’t bother proceeding to any other steps. You MUST have a news item to center your press release around. Period. Take mine for example. Last week I had two new writing credentials to promote: Casting On, Binding Off, my latest Amazon Shorts release and the Bylines 2008 calendar I’m part of. Most authors make the mistake of thinking a new release … Continue reading

Author Review — Dee Henderson

Dee Henderson is possibly the foremost Christian author currently on the market. With her incredibly suspenseful mysteries, her believable characters and touching religious moments, it’s not hard to see why her readers keep coming back for more. I have reviewed her most popular series, “The O’Malleys,” here on Families.com, and now I’d like to tell you more about the author herself. This proved to be a little bit difficult, as Dee is a very private person. She doesn’t share personal details with her fans, preferring to maintain a distance. Given her large fan base and popularity, I think that’s wise. … Continue reading