How much are the perks and the benefits really costing you? You may be surprised at the cost of the free items that you receive. You may also be surprised at how the loss leader items in a store’s ad may end up costing you more money, since you are shopping at a more expensive store. For example my husband wants to purchase the new operating system for Macs. One of the things that Apple does so well is promoting a lifestyle and general buzz around its products. We qualify for a forty dollar discount on the software due to … Continue reading →