In addition to “traditional” advertising like print ads, radio and television—many small businesses turn to “inserts” as a way of promoting their products and services. Inserts are not just those colored sheets of paper in the daily newspaper, you might be surprised how many different ways you can use the “insert” idea to promote your business. Yes, inserts are those colored flyers that slip into your daily newspaper, and they can be incredibly successful and cost effective. But, there are many other opportunities for flyers and inserts including: conference and workshop registration packets, direct mail, collaborative marketing with other companies, … Continue reading →