Are You Interesting or Boring as a Business Owner?
In general, I find that when I am explaining the sort of work that I do to other people, they think it sounds far more fascinating and “fun” that it actually is. I think this is fairly typical—other jobs can sound much more interesting than ours since we know all the drudgery and details that go into a typical work day for us. Still, people are much more likely to want to do business with those people whom they perceive as being interesting and happy with the work they are doing. Are we sending a message to our clients and … Continue reading