Most of us think of promoting our business as “sales”–we give sales pitches, try to get prospective individuals interested in what we have to offer, and then we try to win them over until they become paying clients or customers. There may be a different approach, however, and you might consider thinking of ways to “invite” people to become involved in your business. This is not a new approach–I am sure if you think of some ad campaigns or interactions you have had with other companies, you will recall being “invited to get involved” or “invited to become a customer.” … Continue reading →