Trying to Track Cause and Effect

In my many years spent working in fundraising and nonprofit management, people were always trying to find reasons and predict why certain fundraisers or events did well and others didn’t. There were always so many variables that sometimes we could come up with some pretty good guesses, and other times we could only wonder at why people either turned out or didn’t, or we made money or didn’t. The same thing can happen in our home businesses—as we work to try to figure out what is working and what is not. Sometimes, things completely out of our control can have … Continue reading

Yule Log Memories

It’s almost Christmas—do you know where your “Yule Log” is? Get ready it’s almost time to fire it up again. Not familiar with “The Yule Log?” It is considered one of the most heartwarming holiday television habits. Basically it’s a picture of a burning log, backed by a soundtrack of Christmas carols. Many families, including my own, turn it on while we open our Christmas gifts. The Yule log’s inventor created it especially for New Yorkers who lived in apartments without fireplaces. (It’s supposed to conjure up memories of home and hearth.) At one time the Yule log only aired … Continue reading