We spend so much time networking and trying to turn a prospect into a customer, it would be nice to think that the job is done! Unfortunately, getting them “in the door” one time just isn’t enough and we still need to figure out how to encourage repeat business. How can we turn a one-time customer into a loyal and devoted one? There are always going to be those elements that you cannot control that affect a customer’s or client’s loyalty—they might run into a budget crunch, or change the focus of the business, or they might get a much … Continue reading →