Candy-Coated Chocolate War

There’s a candy-coated war of words raging between two major chocolate makers and you stand to benefit… especially if you buy candy in bulk (I’m talking BIG purchases… measured in pounds, not ounces.) and are looking for a new way to advertise a major event. In one corner: the candy that “melts in your mouth, not in your hand.” Mars Inc., the maker of M&Ms, is unveiling a new plan called “My Branding,” which will allow businesses to purchase vast amounts of M&M’s with their corporate logos or other advertisements, such as slogans, seared on to the colorful chocolate treat. … Continue reading