You can come up with the most fabulous marketing materials in the world, and you can invent all sorts of creative ideas for getting the word out about your home-based business, but if you don’t have an accurate and useable database or mailing list then all that creativity won’t be fully utilized. It is important to keep your contacts and mailing lists cleaned out and up-to-date, even if you only mail a few times a year. The most useable mailing list will be one that is in an accessible format. I’m sorry, but the rolodex is out and now if … Continue reading →

Purchasing or renting a mailing list to use to send out advertising or marketing may be more affordable than you think. This can actually be a rather easy and cost-effective way for a small business to do some direct mail marketing. Here are some basics regarding the renting and using of mailing lists: Small trade publications, newsletters and magazines may be more than willing to rent their mailing lists for a fee. Generally, the lists are rented by the name, so you will be charged a fee per name and address ($.10 to .20 on average). There may also be … Continue reading →