Expect Business Cycles
Business is not linear; it is not a matter of marching steps from A to B to C. I know that it may seem like the business world should be all about numbers and charts and spreadsheets, but the fact is, your business and your industry has cycles and a tendency to be up and down and unpredictable—just like other aspects of this human life! We can get lulled into expecting a perpetual upward trajectory for our business because it tends to seem that way in the beginning of starting a business. After all, we are starting from zero and … Continue reading