Tag Archives: messages

Watch Out For Double Messages in Your Marketing

I’m sure you have heard about subliminal messages in advertising? This was pretty trendy marketing conversation a few years back. I’m not really going to give you advice on how to go about creating subliminal messages, I am actually talking about just the opposite–making sure that you send clear, concise and easily understood messages with your marketing materials and advertising campaigns. When I caution against double messages, I am really trying to caution against trying to do too much with your marketing campaigns and slogans. People will get confused if you say something like your product is “easy, complete, and … Continue reading →

Single Parent Tip—Leave Yourself Messages

Several years ago, I first learned of the “leaving yourself messages” tip from a busy single mom who was also a co-worker. I was talking with her one day about a work project and she excused herself to call her home answering machine and leave a message reminding her to take care of something. I thought this was such a fabulous idea! Instead of writing yet another note or adding to an already-too-long “to do” list—leaving oneself messages can be incredibly efficient. Now, there are all sorts of ways to use technology to keep yourself on track. For a single … Continue reading →