By now, we are all familiar with the movie-tie in video game. After all, movies today aren’t just movies. They are huge merchandising franchises that produce everything from tie-in toys to tie-in shampoo. In fact, I even heard a rumor of one company that wanted to license a movie tie-in for insecticide. No, I don’t want to even know what the move was that inspired that one. Video game tie-ins are not surprising. After all, you already have a plot (or tasks to complete the story), characters and plenty of graphics that are already conceptualized before a single piece of … Continue reading →