Letting people know whom you know and whom you are doing business with can be an important strategy in promoting your business operation. After all, this is the basic idea behind using testimonials, referrals and networking. There is a downside to name-dropping, however, and when used inappropriately it can have a negative affect on your business and personal reputation. Anything can be done in excess and with name-dropping; it does not take much before you start to sound obnoxious. It is a good idea to get permission before you announce that anyone or any business is doing business with you. … Continue reading →