Newsletters are not dead. While more and more businesses and organizations are turning to e-mail and online newsletters, there are still those that are mailed directly to people as well. Regardless of whether you decide to promote your business using an online or paper version, the challenge comes in getting people to actually subscribe to the newsletter. Here are some suggestions for how to grow your newsletter subscription list: Remember that you need to give people the opportunity to “opt in” to a newsletter subscription—whether it is an e-mail newsletter or one you mail. Otherwise, people will get annoyed that … Continue reading →