Tag Archives: niche

Choosing a Niche Market

Not all of us have business that appeal to a wide market. In fact, I would argue that there are plenty of home business that actually appeal to a very small, niche market—individuals with specific needs who are looking for a specific product or service. It is not as if most of us sell candy or hamburgers which have a mass market appeal. Figuring out what our small, niche market is and how we can position our business within it can be a challenge and a mystery. By doing research and figuring out who needs and wants your product or … Continue reading →

Is Your Home Business Seasonal?

Yesterday, I received an e-mail from a home-based business owner while I was wearing one of my non-writer hats–working my part-time position as advertising director for an international “niche” magazine, she was explaining to me why she only purchased advertising sporadically and that I needn’t pester her year-round. She explained that she made most of her sales from November to early January and that she’d found over the years it didn’t do her much good to advertise year-round when starting up in October was the best use of her marketing budget. I couldn’t help thinking about our community of home-business … Continue reading →