Back in March, I talked about the fact that One Size Does Not Fit All. At that time, there was a report by the “U.S. Regional Trends: Demographics, Attitudes and Consumer Behavior.” The market research publisher Packaged Facts and looked at trends and consumer behavior in six different regions in the United States. It summed up what many consumers already knew: having a great ad campaign is not enough because consumers want their regional and personal preferences addressed. Thanks to this report, more and more manufacturers were becoming hesitant about utilizing one size fits all campaigns. In the World of … Continue reading →