Shake it up! Do something kooky! Make a fuss and get some attention! Alright, now that I’ve got YOUR attention, what does all this have to do with running a small, home-based business? When it comes to marketing and visibility, it can mean the world… Now I’m not talking about running down the street wearing nothing but a sandwich board with your business name on it (although that might get plenty of attention), but I am talking about really thinking outside the box when it comes to how you define your business in the marketplace. In reality, it can be … Continue reading →