What a wonderful time of year. There is a chill in the air, the colors in the trees are as varied as your toddler’s moods and there is baseball being played under the still warm afternoon sun. Major League Baseball games, once played primarily during the day, have long since abandoned their core daytime audience – kids – and now schedule 95% of all games during the evening. Sure, the primetime slots maximize ad revenue but those late games have done more to hurt the sport then most folks realize – as most of today’s youth would name another sport … Continue reading →