TV executives are on top of the world right now, thrilled that you spent at least part of the last few weeks tuning into major sporting and political events. Records were shattered last month when more than two out of three people worldwide watched the Beijing Olympics on TV. According to new numbers just released by Nielsen Media Research, 4.7 billion viewers worldwide tuned into at least some of the 17 days of Olympic TV coverage last month. The audience was one-fifth larger than the 3.9 billion who watched the 2004 Olympic Games in Athens, according to the folks at … Continue reading →