Think of some of the successful marketing campaigns you know of—many of them focus on the feeling of popularity: “Everyone’s doing it” and “Get the XYZ that everyone wants!” There is a reason that the media does reports every holiday season about the “most popular toys and gifts”—people respond to it and everyone wants to feel like they are “in with the in crowd.” You can use this human reality in marketing your own home business. Many, many years ago, when I was first in college, I got a job doing door-to-door fundraising canvassing for a nonprofit organization. Yes, I … Continue reading →