There is a difference between public relations and “visibility” when it comes to your business marketing and promotions. Visibility refers to how visible your business is—how “out in public” it is and how aware your public or market is of your business and what you do. Visibility can be a real problem for home-based businesses since many of us don’t have a physical location or “store” where we can draw attention to our operations. This reality doesn’t have to mean that we toil away in obscurity, however. In this day and age, we can create visibility for our businesses without … Continue reading →