It has been a while since I have written about the important of saying “Thank you” to customers, clients, and prospects. It can sometimes seem daunting trying to figure out the best and most efficient way to say “thanks” and show appreciation without breaking the bank. Postcards can be a handy and cost-efficient way to do just that very thing. I recently received a postcard from a business I frequented that had a picture of the proprietor standing in front of her business on the front, and then a brief handwritten note of thanks on the back. I thought it … Continue reading →