Tag Archives: press

Getting Press When You’re Not Paying for It

Advertising is expensive. Whether you are looking at radio, television or print advertising, it can really rock the budget of a small home business. Plus, when you are not a “paid advertiser” you might think that you cannot get any coverage or attention from your local or regional press. Not true, it just might take some creativity and persistence to get coverage when you’re not a big spender… First, you can expect to get shunted to the side if you are not a paid advertiser—but it doesn’t have to be or stay that way. All of the different types of … Continue reading →

Doing Radio Interviews

I have written before about working with the press and using press releases to promote our home businesses, but I was working with a client recently to prepare the company for doing a couple radio interviews and I thought this might be a good topic for us to talk about here. It does not always have to be print and newspaper press that you generate for your business, the radio can be a great way to promote your home business. When you send press releases to radio programs and stations, you can let them know that you are available for … Continue reading →

If You Send Press Releases–Be Sure to Follow Up

It has been a long time since I have written about sending out press releases as a way of promoting your home business. Some people do it as a matter of course, letting the local, regional or national press know when they have expanded their product line or are making other changes to their business, and others have yet to give this type of “free” publicity a try. If you do send out press releases, however, it is important to make sure that you do not just send them out and let them die–you have to follow up with phone … Continue reading →

Keeping Your Press Contacts Current

I know you may be thinking that keeping in touch with the local or regional press is only for big corporations or those who work in the public eye. That is not necessarily the case. I work with several small businesses, some home-based, who send out press releases and have been able to get some pretty good free promotions from the press–but it takes some work and effort to not only send out the releases, but keep up with who is who in the press. There is turnover in the land of newspapers, radio and television just like in any … Continue reading →