Tag Archives: press releases

Using On-line Press Releases

In the old world of press releases, a narrative was written up on paper, copied, and then mailed or faxed out to a press and contact list. It could be incredibly time consuming and require a bit of a budget. Now days, however, a press release can be distributed entirely using the internet and can save time and money. For a small home business this can be a very efficient way to boost the marketing efforts. The writing of a press release is still the same as it always has been. The great thing about the advent of on-line distribution, … Continue reading →

The Power of the Press Release: Understanding Its Potential

Press releases are perhaps the most valuable tool for garnering “free” press and publicity any business can employ. I put free in quotes because nothing is ever truly free, is it? You do have to invest time in writing and distributing press releases. (This is assuming you’re doing it yourself. If you hire out, well, then it’s definitely not free.) But that’s the beauty of press releases. They allow you to save money on marketing while potentially netting huge results because you can do it yourself. “Sounds nice, but they wouldn’t work for me.” I used to think that too. … Continue reading →

Pets Make the Best Unsuspecting PR Accomplices

My pets are always helping me with chores and such, but if only they knew just how shamelessly I use them for my own dirty deeds sometimes. Take Mr. Meow for instance. He unwittingly just got me some press in a local paper. It all started last year when I submitted an essay to Bylines. It’s a calendar by, for, and about writers. It’s a really nice calendar. For every week of the year there’s a writer with a story meant to inspire and uplift. I really wanted to be a part of it. I had submitted an essay the … Continue reading →

If You Send Press Releases–Be Sure to Follow Up

It has been a long time since I have written about sending out press releases as a way of promoting your home business. Some people do it as a matter of course, letting the local, regional or national press know when they have expanded their product line or are making other changes to their business, and others have yet to give this type of “free” publicity a try. If you do send out press releases, however, it is important to make sure that you do not just send them out and let them die–you have to follow up with phone … Continue reading →