Tag Archives: promotions

Using Radio to Promote Your Home Business

It may seem like with the advent of the internet, more “traditional” forms of advertising and promotions like radio and television have fallen out of favor. This couldn’t be farther from the truth. It can still be well worth your advertising dollar to use television and/or radio to promote your business. As a small, home business owner, radio may be an option that fits into your budget better than the more expensive television advertising. The first thing to ask yourself is whether radio will help you reach your target market. If you are marketing to a very young market (18-25 … Continue reading →

Writing About What You Do

Promoting a business often means telling the story about what you do and what your business is all about. Many business owners feel comfortable doing just about anything EXCEPT writing. Whether you fear your spelling skills or seize up when you see a blank screen or piece of paper, it might be that writing about what you do is the hardest thing you have to face as a business owner. Since this can be such a great way of promoting your business, however, it might be worth your while to learn how to write about what you do. Writing articles … Continue reading →

Reach Out to New Markets

While I often write about different ways to identify and tune in to your target market for your home business, it is also important to find ways to expand and grow your business. This usually means figuring out how to reach out into new markets and stretch out of your comfort zone. There are some similar steps to reaching new markets as there are to penetrating your current market base: identify who they are and the details about the demographic and then figure how best to reach them (and what the message should be.) In my years of fund raising … Continue reading →

Treat Dad on Father’s Day

Father’s Day is the perfect time to surprise Dad with a special treat. What better way to make Dad happy then to fill his tummy with great food. Some of these specials can be used after Father’s Day as well. Start out Father’s Day with a free breakfast from McDonalds. They will be giving away free breakfasts to each Dad that is accompanied by a child on Father’s Day morning. TGI Fridays will be giving away free beer battered onion rings with the purchase of an entree, to visitors on Father’s Day. If you are lucky enough to have a … Continue reading →

Yummy Freebies

As restaurants start to feel the pinch of rising inflation and lower sales, they are looking for more aggressive ways to bring budget conscious customers through their doors. Through the use of coupons, fast food restaurants are offering free food as a way of grabbing our attention. Nathan’s Famous Hot Dogs has a coupon circulating for a BOGO on hot dogs. It doesn’t say any other purchase is required. We can feed two kids for the price of one. The coupon expires December 31, 2008. Arby’s is offering a free roast beef sandwich with the purchase of a medium fry … Continue reading →

Using On-line Press Releases

In the old world of press releases, a narrative was written up on paper, copied, and then mailed or faxed out to a press and contact list. It could be incredibly time consuming and require a bit of a budget. Now days, however, a press release can be distributed entirely using the internet and can save time and money. For a small home business this can be a very efficient way to boost the marketing efforts. The writing of a press release is still the same as it always has been. The great thing about the advent of on-line distribution, … Continue reading →

Direct Mail or Digital Marketing?

Trying to figure out the best approach to promoting your home business can be a bit of a challenge—after all, there are so many factors to consider. Do you go for the cheapest, the broadest outreach, or do you try to target your marketing to the appropriate prospects? Do you go the old fashioned route with direct mail or do you put more of your eggs into digital marketing? Digital marketing refers to marketing on line—your web site, e-newsletters, e-mail promotions, and internet advertising. Direct mail, of course, refers to paper pieces that you mail directly to the prospects home … Continue reading →

Are You Getting the Message Out?

It has been a while since I have written much about marketing and promotions but I was talking to another business owner recently and she asked me a great question: “How do you know if you are getting the message out?” How indeed?! We know we need to spread the word but how do we know if we are successful in our efforts or if we need to do a little more to make sure we get the message about our home business operation out and about? One of the points I like to make is to remind people that … Continue reading →

What is Reliable Marketing for Your Business?

In the past couple days, I have written about basic marketing techniques and ideas. I think it is a good idea to get back to basics periodically and focus on those little details that are involved in running and growing a small business. When it comes to how you promote your own home based business, it is important to figure out what works well; what are the most reliable marketing activities and to use those regularly as you promote your products or services. The reason you should focus on what is reliable for YOUR home business is that not every … Continue reading →

Constant and Regular Exposure for Your Home Business

When we start thinking about marketing and promotions for our businesses, many of us get overwhelmed. It can seem like a huge world and we might feel completely unprepared for tackling “marketing.” One key thing to remember (and maybe the only thing you need to remember) is just to focus on constant and regular exposure of your business with your target market. Once you are sure of the mission and message of your business and its marketing, it is time to share that message with everyone. That means getting it everywhere and making sure that you are constantly, regularly, and … Continue reading →