Effective Use of Christmas Cards
Well, I finally got around to sending our Christmas cards out yesterday. It was interesting on the weekend to read in the Sydney Morning Herald that Australia is the fourth largest greeting card market in the world. We come behind the US, UK and Netherlands. Of course all of those are not Christmas cards. But the article said on average Australians send out 21 Christmas cards a year. We must be sending out someone else’s share as well as we sent out more than that.Not surprisingly between 85-95 percent of the cards are bought by women. We usually buy them … Continue reading