Tag Archives: shrink ray

Coping with the Grocery Shrink Ray

Did you know that your groceries may be shrinking? Yesterday, in Beware of the Grocery Shrink Ray, I talked about how many manufacturers are shrinking the amount of product in their packages, making them more expensive. This shrinkage, as I mentioned earlier, can also cause problems with recipes and meal planning. Here are some of the practices I do to cope with the shrink ray. Many packages are shrinking just in time for back to school. These include items, such as peanut butter, frozen waffles, etc. Harried parents need to pick up these items quickly to prepare for the hectic … Continue reading →

Beware of the Shrink Ray

Packages of food in grocery stores are shrinking faster than anything these days. In fact, the practice has escalated so much that a common term has developed among consumers, the “shrink ray effect.” Some manufacturers are using this idea to their advantage. I spotted one message on a recent bottle of Kraft salad dressing that proclaimed, “Still no shrinkage.” Manufacturers are not only raising prices, but they are also shrinking the amount of product that gets put into the package. I’ll discuss the products I have most frequently seen that suffer from the shrink ray. Later, I’ll address some ideas … Continue reading →