Scoring More Points for Kid Fitness

I love seeing the AP Press reports on days when articles like this hit my in box. Today, ten major food and drink makers including Campbell Soup, McDonald’s and Cocoa-Cola will be doing more to promote healthy foods and exercise in their child-oriented advertising campaigns. These companies actually account for more than two-thirds of all child-targeted drink and food commercials on television. They are going to reduce the use of recognizable characters (think Little Mermaid, Shrek and others) in their unhealthy food campaigns. They will not advertise in schools. They will make sure that their online games (for advertising purposes) … Continue reading