I wrote about how to use other charity events and auctions as a means to promote your own business—but what about creating your own signature community or sales event. Events are a fabulous way to promote even the smallest of businesses. Additionally, you can involve other “companion” businesses and create something spectacular that draws in tons of prospective customers! The things to consider when you want to create your own event are: where will you hold the event? What time of year or season is best for your business and works with what else is going on in your community? … Continue reading →