An Interview With Think Inside The Box Owners (3)
….continued from part one and part two Part three of the interview I conducted with both of them: How do you promote or market your product? Erin and Julie: Ads in scrapbooking and craft magazines, online newsletters, consumer shows, trade shows, and most importantly, word of mouth. Our customers are our best marketing tool. What are some of the funny things that have happened since you launched? Our first letter that we sent to a magazine editor – we agonized over EVERY single word, editing and re-editing for at least 12 hours! Chances are, this 2-page masterpiece wasn’t even read! … Continue reading