In my previous post, “Don’t just sit there…stand there. A simple tip for events & expos” I discussed one of the biggest mistakes I made while promoting my home-based direct selling business at fairs and expos. I would like to use this opportunity to tell you about my second biggest mistake (with hopes that you will learn from it, of course). When I was struggling with getting party bookings at vendor events, one of my direct sales managers suggested that I gather information about potential customers, prospects and hostesses by using a give-away. In a nutshell, I created drawing slips … Continue reading →