How Do You Get People To Visit Your Trade Show Booth?

Many of us who run our own small and/or home-based businesses utilize conferences and trade shows as a way of marketing our products. If you are new to the booth business, you may be wondering not only how you create a visually appealing booth, but how do you actually get people to come over and visit you? It isn’t necessarily the same thing… Here is what I learned in doing events and working with exhibitors—people want to touch things. I know it seems incredibly simple, but the more things you have that invite people to pick them up, touch them, … Continue reading

Understanding Visibility for Your Business

There is a difference between public relations and “visibility” when it comes to your business marketing and promotions. Visibility refers to how visible your business is—how “out in public” it is and how aware your public or market is of your business and what you do. Visibility can be a real problem for home-based businesses since many of us don’t have a physical location or “store” where we can draw attention to our operations. This reality doesn’t have to mean that we toil away in obscurity, however. In this day and age, we can create visibility for our businesses without … Continue reading