Tag Archives: word choice

Watch Out for Big and Buzz Words

I’ve written before about how important it is to put some care into choosing the “right” words for your marketing materials and sales pitches. In addition to looking for words that inspire and motivate customers to make purchases, we also need to watch out for using words that are too big or too cliché—words that are “insider” or industry-specific buzz words. As a rule, I try to avoid anything that is an abbreviation or involves initials. We tend to do that in any industry—to shorten things up and come up with “buzz” terms that we all think we understand. However, … Continue reading →

Using Attention “Grabbers”

Before you can make a sale or convert someone from a prospect into a customer—you first have to get their attention. Some relationships take time to nurture and cultivate, but it doesn’t hurt to develop some savvy with using attention grabbers in your marketing materials. If you are interested in exploring ways to use attention grabbing statements, phrases or words in your marketing materials (or letters or anything else you might be using to attract customers and clients)—look at things like slogans, headings, salutations, opening statements, whatever a prospect is likely to see first. Word selection is important, but so … Continue reading →