Tag Archives: word of mouth

“You’ve Got to Try This Product!”

Have you ever been at a party or chatting with some friends and the topic of some new product or business comes up and it seems everyone has tried it but you? Can you remember that feeling of being just a bit left out and wondering what all the fuss was about? Chances are, you probably went out and tried it for yourself (or ate at that new restaurant or saw that movie)–this is one of the most successful marketing techniques ever: word of mouth and peer pressure. Often, that whole snowball “you’ve just got to see this movie!” happens … Continue reading →

Bzz and You! (Part 2)

For my last blog, we talked about BzzAgent and WOM (word of mouth marketing). WOM works in your own business as well! What can you do to create a “Bzzzzzzz”? There are so many things you can do from giving out samples, to letting your customers “play” to creating your own “Bzz” program! Here are some examples of what I do: For Power Pops, I give out free samples! However, sometimes you have to be careful. One lollipop does not show the full effect of what Power Pops can do. In fact, for many people, it may take a week … Continue reading →